The
plan
plan
theory of change, in the open
There's a plan. Here it is.
No secret strategy, no fog. Here is exactly how a pile of cancellations is supposed to turn into change, step by step, loop by loop. Including the part where it might not.
The flywheel
- 1We draw a line together.Not one customer quietly leaving. A counted crowd, all holding the same line on the same service, at the same time.
- 2They push back.We fully expect most companies to refuse, stall, or bury the cancellation behind a phone tree and a "we couldn't verify your identity." Good. We're counting on it.
- 3That shows who they are.A company that makes leaving this hard is telling you, out loud and in public, exactly how much it values billing you over serving you.
- 4That becomes the story.Thousands of documented, authorized cancellations getting stonewalled is precisely the story reporters and regulators are hungry for right now. Especially this guy.
- 5The story brings the crowd.Coverage brings sign-ups. Every new member makes the bloc bigger, and a bigger bloc is a bigger story than the last one.
- 6Round and round she goes.Bigger bloc, bigger story, bigger bloc. The loop feeds itself, and the leverage compounds.
- 7Eventually, maybe, hopefully: something gives.Enough people, enough pressure, enough noise, and the squeeze stops being the safe bet it's always been.
↻ And back to step one, bigger each time around.
Or it doesn't.
I'll be straight with you, the way I try to be everywhere on this site: this might not work. Honestly, I think it probably won't, at least not fast, and maybe not at all. Change like this is rare and slow and mostly doesn't come. But "probably won't" is not "can't." The whole thing costs you a couple of clicks, maybe a couple of bucks, and a subscription you were already fed up with, and I would rather build the thing that pushes back than keep paying and grumbling. We don't oversell it, and we don't promise it. We just try.